Media Facts
Your Direct Route to Increased Bookings
The customers you seek are devoted to travel AND devoted to value. They’re eager to learn about new products, services and deals. And they respond to the companies they know and respect.
The Traveler Source database connects you with these high-value names. Delivering high response rates and ROI.
Our core database currently consists of 1,000,000 households (with 1.2 million email addresses) who have told us they’re interested in you. It’s a growing list, with some of the best qualified names. And we ensure that they’re always the best names with leading-edge direct marketing techniques and best practices:
- Requalification
- Data enhancement
- Purchase and inquiry recency analysis
- Purchase and inquiry frequency analysis
Many of these households have proven travel purchase activity—and ALL have current or recent inquiry activity. They want to travel, and they want to know what you can offer them.
Traveler Source Member Online Results
After Traveler Source members answer qualifying questions at the time of sign-up, their names are tested against our proven geographic, demographic and psychographic models. With the assurance that they are among the most likely travel consumers, we merge their names into our database.
| Demos: | Median Age: | Median HII: | % Male: |
| Vacation Travel: | 45 | $210 k | 52% |
| Ski: | 43 | $205 k | 63% |
| Boating: | 48 | $240 k | 78% |
| Source: |
Added Value for Your Company and Your Customers
Every month, Traveler Source members recieve e-newsletter updates. Your participation entitles you to free placement on travelersource.com with the ability to update your listing daily, plus free cross-promotional assistance from our team of experienced direct travel marketers.
Ski resorts and boat builders receive:Free placement on the special Traveler Source Select Ski Resorts insert mailed to 500,000 targeted vacation travelers in October’s Traveler Source Select World Vacations mailing.
Free placement on the special Traveler Source Select Boats and Products insert mailed to 500,000 targeted vacation travelers in April’s Traveler Source Select World Vacations mailing.
Get the most from your Travel Source partnership
Free placement on the special Traveler Source Select Boats and Products insert mailed to 500,000 targeted vacation travelers in April’s Traveler Source Select World Vacations mailing.
Traveler Source takes direct travel marketing to a new level, delivering enhanced services to your business:
- Customer Acquisition
- Web site links
- Effective mail that reaches travel-qualified names that do not use the Internet
- Sales
